Added: 26 May 2021
Outdoor advertising goes green!


GM Media introduces a unique product line for outdoor printing that is overturning the direction of this segment towards sustainable and socially-responsible advertising. The new generation of outdoor print materials is produced without environmentally harmful polyvinyl chloride (PVC) and can be 100% recyclable.

Sustainability challenge for outdoor advertising market

Outdoor banners remain an attractive form of advertising. Thanks to large formats and relatively low advertising noise in the outdoor space, these banners are frequently included into the media mix of numerous advertising campaigns. However, it is getting obvious that outdoor advertising is currently facing serious sustainability issues, while increasing number of socially responsible advertisers are expressing skepticism towards this product or even rejecting it. The reason lays in the used production materials and poor recycling possibilities. Most outdoor advertising banners are made on PVC basis which is toxic and harmful to both – nature and humans. Large formats, in this case, are also a major source of pollution.
Moreover, most outdoor advertising banners are non-recyclable and when advertising campaigns are over, they become toxic waste for about 400 years (it takes this long to decompose) or are incinerated, thus releasing hazardous substances into the atmosphere.
Big brands, motivated by their customers, have begun to carefully monitor the footprint of their activity and are replacing or even abandoning the most polluting operations. It is no suprise that outdoor advertising has become their frequent target.

Solution found – an environmentally friendly outdoor banner

GM Media offers a sustainable alternative – Eco Frontlit PP Premium – a PVC-free outdoor banner that is 100% recyclable.
To produce such an outdoor banner, polypropylene (PP) is used instead of PVC. From an environmental point of view, polypropylene is among the most neutral plastics and contains only carbon and hydrogen, so when incinerated it emits environmentally friendly materials – water and carbon dioxide.
Besides, once the advertising campaign is over, by separating the paint layer from the print base, the banner can be recycled and can come back to life.
Eco Frontlit PP Premium is durable, tensile-resistant, easily weldable and eye-let, with long-lasting bright colors and smooth hanging. The print can be on both sides, which allows to achieve maximum visual brightness.
“Usually sustainable solutions only work in practice, if innovative companies and their employees do not need to make any compromises in quality or investment into new technologies. We are really glad that the innovation we are introducing maintains the usual characteristics and quality of outdoor banner materials, but allows using them without changing the established production chain or banner- mounting routine,” states Mantas Ažusienis, GM Media Director.

Cheaper and more sustainable logistics

Eco Frontlit PP Premium is significantly lighter in comparison to conventional materials for outdoor banners. It is 150 gr/m2, which allows to significantly reduce both – transportation costs as well as related CO2 emission.
“We are happy that our new product is sustainable in several respects, and our customers’ sustainable choices are really consistent. Besides, printing houses and their customers can at least partially (while in some cases – almost fully) compensate a certain increase in material costs by lower printing and storage expenses,” adds Mantas Ažusienis.

A range of eco-friendly products
GM Media product range includes two materials with the same sustainability properties. The above-mentioned Eco Frontlit PP Premium is a great choice for long-term or medium advertising campaigns. The second one – Eco Frontlit PP Standart – is an even lighter alternative (125 gr/m2) with excellent print quality and high resistance characteristics, while it is cheaper and well-suited for smaller outdoor formats and short-term advertising campaigns.

Added: 25 Mar 2021
What print materials are worth choosing for shining shopping area?

The area where customers are choosing and purchasing goods have a significant impact on both sales and the overall image of the store itself as well as the products. Comparative researches acknowledge that high-quality advertising prints lead to the fact that the brands which are using it are perceived by customers as more unique and of higher quality compared to those who choose average quality prints. As a result, customers are more likely to purchase these brands, share more positive feedback and would more likely agree with a higher price.

GM Media product range includes a collection of retail print materials, combining carefully-tested products of impeccable resolution, smooth printing process and easy handling to decorate various retail spaces.

Color power for large formats

Large formats are eye-catching by their own nature, but printing houses frequently face the problem of achieving true colors or a sense of space and depth when producing prints of impressive sizes. Such images will usually look flat, untrue, and a part of the creative idea remains in the margins, however. GM Media’s woven fabric Textile Backlit 1300-175 is ideal for accepting this challenge. When printed on this backlit textile, visuals come to real life – due to an extremely wide color gamut, exceptional color accuracy and the ability to reproduce the subtlest color shades as well as the very deep black color. The textile texture creates eye-pleasing and cozy effect of canvas. Besides, the material dissipates light perfectly, so it is easy to illuminate evenly.

Last but not least, the material working process is really simple – after printing the visual, it can be safely transported folded because when unfolded, the fold lines disappear without a trace.

Small, but significant stickers without traces of glue

In addition to large print formats, there also exist small ones. Often directing consumers in the right direction, informing them about prices, giving recommendations or highlighting important aspects of a product. Yes, stickers fulfil all such tasks.

Consumers usually evaluate the quality of a sticker twice – firstly, when it is attached (we expect the sticker to remain firmly affixed), and secondly, when the sticker has to be removed – then we assess whether the sticker is easy to peel off and leaves no traces. Window Film 1300 from the GM Media product range is designed for durable gluing and easy removing, without leaving a hint of the sticker presence. The sticker is covered with silicone glue, therefore adheres firmly to flat surfaces, but does not stick to fingers and is easy to attach or correct its positions while attaching.


The sticker can be attached and removed, then attached and removed again, and done so many times. Because made of polyester, stickers are durable, therefore also suitable when looking for sustainable solutions.

You can attach it on display surfaces, windows, mirrors and even onto the most luxurious flat surfaces – such as TV screens, household appliances, car surfaces – without any fear of damaging them.

Light boxes with a seemingly 3D effect

The visuals of light boxes attract attention thanks to their brightness and color contrast. However, in order to look effective, their prints have to be exceptionally precise and the visuals must be reproduced in tiniest details – we look at them at a close-up and, because of the lighting effect – as if through a magnifying glass. One of GM Media’s most popular products – Backlit 200 Glossy – is ideal for light boxes. The print on this material not only guarantees visual brightness, clarity of details or a wide gamut of reproduced colors and shades, but thanks to special processing of its surface, it also creates a sense of space and depth – as if you were looking at the visual through 3D glasses.

Working with this material is sheer pleasure. It is stiff enough for quickly and easily inserting the advertising material into the light box and for taking it out.

Both good sides – whichever side you look at

In areas where customers move in both directions, it would be ideal to make the most of promotional tools by offering two-sides printing solutions. There are quite a few on the market, but the Display Sheet 1100, selected by GM Media, stands out since both sides of the print material are indentical in their characteristics and also provide a complete blockout. As a result, the advertising visual on both sides looks equally perfect, without any “visual noise” from the other side.

For exploitation, it is very important that the mounted material remains perfectly flat – its edges do not curve even after prolonged hanging.

Interested in materials for retail advertising? Place an order for a sample collection!



Added: 05 Nov 2020
GM Media forecasts a breakthrough in socially responsible alternatives in outdoor banner market

Outdoor banner materials, containing PVC, account for a significant share of the outdoor advertising market and unfortunately remains a significant source of micro-plastic pollution. GM Media forecasts a change – a breakthrough in the market of environment-friendly PVC-free outdoor banners.

This will be predetermined by shifting consumer attitudes, change in pricing and significant improvements in outdoor banner materials.


Shifting public attitudes: companies face the need to change their mindset


As society has become increasingly sensitive to environmental, resource conservation and health issues, companies have also started making their business decisions, keeping in mind what “footprint” their choices and activities make on the environment. Companies now are more frequently seeking to review all their business processes in respect of environmental considerations and thus to demonstrate their social responsibility. “Socially responsible advertising campaigns will be no exception, and considering the changes in the pricing and product properties of PVC-free banner materials, we can forecast that this will become a very attractive solution,” says GM Media Director Mantas Azusienis.


A fully resource-efficient solution


The price gap between environmentally friendly outdoor banner materials and PVC-coated products has recently been narrowing rapidly. “On average, it accounts for 15-20 percent of the market. This is due to increasing competition in the field as well as the application of more efficient production solutions.” – comments Mantas Azusienis.

In addition, the materials offered by GM-Media for PVC-free banners are more than 2.5 times lighter in comparison with the solutions for PVC-coated materials, currently on the market. This significantly decreases transportation costs and reduces CO2 emission. GM Media estimates that the transportation cost saving fully covers a higher cost of the sustainable outdoor advertising solution. For example, the job of 10 banners (6m x 3m each) would be 50kg lighter and give up to 0.25€/m2 saving on transport costs alone.


Product improvements no longer need investment


Improvements to PVC-free banner materials are increasingly in line with the existing resources and competencies of advertising manufacturers. The previous solutions for environment-friendly materials required additional changes in production processes, such as banner sewing instead of usual welding and the acquisition of new competencies. This was not attractive to manufacturing companies as it required additional investment. Today the materials, offered by GM Media, have been improved to allow the use of existing technologies of outdoor banner production and to adapt all existing processes without additional investment.

Moreover, the current quality of PVC-free banner materials is not lower than the market-based environment unfriendly alternatives. The new materials are durable and tear-resistant – adapted for medium-term outdoor campaigns, perfect printing quality, maintaining perfect color brightness and precision. They are also compatible with UV and Latex print technologies.


“Change is not coming fast, but the transformation of mindset, combined with the cost-effective product improvements, will give a significant boost to that.” – claims Mantas Azusienis.

Added: 08 Sep 2020
GM Media shifts its focus to the Scandinavian large format media market

GM Media, a wholesaler of large format media, sets its business development prospects to the Scandinavian market and plans to intensify its operations in the region.

For this reason, the company is launching a new customer service model for the Scandinavian market. GM Media will now serve its customers directly, leaving aside the former sales model through wholesalers in individual countries. The company thus aims at maintaining a much closer contact with its customers, better understanding their business needs and responding more quickly and accurately.

“The Scandinavian market is attractive to us in terms of logistics. We also believe that the refined portfolio of GM Media products will meet the requirements of the market, well-known for its high standards for product quality and operational efficiency.“ – says Mantas Azusienis, director of GM Media.

GM Media, with its long-term experience in the digital print market, is constantly working on the search for high-efficiency digital print solutions, without compromising the usual quality standards of the market. This allowed the company to form a refined portfolio of products with excellent quality characteristics and an attractive cost structure, which is gaining an increasingly important aspect in both the Scandinavian and European markets.

Moreover, all the products are carefully selected in respect of ecology principles: all are PVC-free.

The Sales Manager for the Scandinavian Market, Glenn Aronsson, has sound experience in the digital print material market.
“We do believe that Glenn’s competence and deep knowledge of this field will allow us to accurately and promptly offer Scandinavian customers such solutions that will enable them to operate more efficiently and achieve results of impeccable quality.” – says Mantas Azusienis.